JSON-LD Schema Generator - Structured Data Markup
Generate JSON-LD structured data markup for Article, Product, Organization, FAQ, and other Schema.org types.
How to Use
- Select the Schema type that best matches your page content (Article for blog posts, Product for shop pages, etc.).
- Fill in the form fields — required fields should be completed for valid schema markup.
- Click 'Generate Schema' to create the JSON-LD code.
- Copy the generated code and paste it into your page's HTML, inside a <script type='application/ld+json'> tag.
- Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your schema markup.
About Structured Data / Schema.org
What is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format by Google for adding structured data to web pages. It uses a <script type='application/ld+json'> tag in the HTML head or body, keeping the markup separate from the visible content. This makes it easier to maintain than inline Microdata or RDFa formats. Google's official documentation recommends JSON-LD as the preferred structured data format.
Rich Results from Schema
Structured data markup can enable rich results (also called rich snippets) in Google Search. These enhanced listings include: star ratings and review counts for products, FAQ dropdowns, recipe details (cooking time, calories), event information (date, location), how-to steps, and more. Rich results significantly increase visibility and click-through rates compared to standard blue link results.
FAQ Schema
FAQ (Frequently Asked Questions) schema is one of the most accessible rich result types that directly shows question-and-answer pairs in Google search results as expandable dropdowns. This can double or triple the SERP real estate your result occupies. Use FAQ schema on pages that genuinely answer common questions. Google limits FAQ rich results to authoritative sites and may not show them for all pages.
Schema Validation
After adding schema markup, always validate it using Google's Rich Results Test (search.google.com/test/rich-results) or Schema.org's validator (validator.schema.org). Common validation errors include: missing required properties (like 'name' for Organization), incorrect date formats (must be ISO 8601: YYYY-MM-DD), invalid price values, and using non-standard property names. Fix all errors before deployment to ensure eligibility for rich results.
Key Features
- Supports 7 schema types: Article, WebPage, Product, Organization, Person, FAQ, BreadcrumbList
- Dynamic form fields that change based on selected schema type
- Generates valid JSON-LD wrapped in the correct <script> tag
- One-click copy for immediate use in any HTML page
Common Applications
- Adding Article schema to blog posts for enhanced search appearances
- Setting up Product schema for e-commerce pages to show price and ratings
- Adding FAQ schema to support pages to enable expandable questions in SERP
- Creating Organization schema for the homepage to establish brand information